About Knak

Think of it this way…we all have a knack for something. Marketers have a knack for making marketing happen. They have a knack for driving awareness, thought leadership, generating leads and revenue for their companies. Marketers are the best at what they do. …And shouldn’t we all focus our time on the things that we have a knack for?

Knak allows marketers to build beautiful, responsive email & landing page templates for Marketo and Eloqua in just a few minutes…their way.

What does Knak have a knack for? We have a knack for helping Marketers focus on what they do best, instead of spending time on other things…like designing, coding and testing responsive email and landing page templates. Oh, and we happen to have a knack for making it easy and affordable too.

Well, most went to outsourced agencies to get these things built. That can get pretty pricey and time consuming. Maybe if they were part of a big company, they’d work with their internal designers and developers to build them. But those skills are tough to find…so is the time it takes to build them.

Responsive Design

Email and landing pages that will respond to the recipient’s environment based on things like screen size, email client, device and web browser. This allows for a lot of flexibility in the way the content is shown to the end-recipient.

Did you know that over half of emails and web pages are consumed on a mobile device?

Chances are, they’re not. Almost half of marketers NEVER use responsive templates. But you know what? Responsive design impacts performance! Responsive design results in 15% increase in unique clicks for mobile users. The first link on responsive emails on mobile have a 30% higher click rate than non-responsive emails.

Building responsive templates is hard! Not only does it require deep coding knowledge (we’re talking LOTS of code here – over 300 lines for an email and 700 lines for a landing page), but email clients and apps are finicky to work with…and when it comes down to it, design is subjective, and it’s tough to explain to others exactly what you want.

Pricing

Your first template is free! We want you to experience first-hand how easy it should be to create responsive Marketo/Eloqua email and landing page templates. From there we hope you’ll subscribe for only $250/month to gain access to our library of templates. If you want more information on all our products then check out our Pricing Page

We really do have a knack for this stuff. We’ve got some of the best in the business here at Knak. Designers, developers, coders, marketers. Together, we’ve built some of the most incredible responsive Marketo templates using the best designs out there…We want to share our incredible templates with every brand in the world.

Custom Marketo/Eloqua templates cost thousands of dollars per template. Compare that to the price of Knak. With Knak, you get unlimited templates, support and updates for less than the price of 1 template the old way. Still not convinced? Try coding 1 email template on your own. How much time will you spend trying to make it perfect across all clients, reading about how to fix your issues and testing in Litmus. Your time is valuable and with Knak, you’ll get way more of your time back. Lastly, Knak templates have been designed with click-throughs and conversion in mind. Many of our customers tell us their marketing performs twice as well with Knak.

Email

YES! All of Knak’s emails are coded using the fluid hybrid method, which means they are responsive across all email clients. Even the ones that don’t support media queries like Outlook or Gmail.

Yes. Knak codes all emails using a development method called fluid hybrid. Our lead email developer, Nicole Merlin, actually invented this way of coding emails. You can read more about it on her blog here. Anyways, this method of coding does not rely on media queries, but tables instead.
Outlook and Gmail do not support media queries, which means if your emails are coded using media queries they will not appear responsive in two of the largest email clients in the world.
Of course! We test all of our templates using both Litmus & Email on Acid to ensure that our customers get a flawless experience, everytime.

Landing Pages

No. With Knak, you use our tool to create your landing page, and then you bring them into Marketo. This means you use the subdomain you’ve already setup for Marketo/Eloqua and you don’t have to bribe your IT guys to do anymore work for you again.

No. Because you bring all the templates you’ve made from Knak into Marketo/Eloqua, there is no complicated API connector to setup. You will use native Marketo/Eloqua forms, that have been beautifully styled by Knak. No APIs. No IT. No complicating your life.

Knak is designed specifically for Marketo & Eloqua. This means you use native forms, can leverage tokens and A/B testing. Your conversion rate data is right in Marketo or Eloqua with all of your other program data. It’s the best way to use Marketo or Eloqua, your Marketing Platform. You also don’t need to setup a new subdomain, or get IT involved. There are no complicated APIs to configure or page view limits. You just get your templates and bring them into Marketo or Eloqua. It’s the best way to make customizable, responsive Marketo landing page templates.

You build the landing page template in Knak, push it into Marketo or Eloqua and then populate it with all of your content in your Marketing Automation platform. Once the Knak template has been brought into Marketo or Eloqua, it’s just like any other landing page template, except obviously nicer ?

Knak provides the CSS code to make your forms look really nice, but all form editing is done from within Marketo or Eloqua.

Marketo

Easy. There are 2 options. Knak has a direct integration into Marketo, where you can sync your Knak templates at the push of a button. If you don’t want to setup the Knak to Marketo integration, you can always download your template from Knak and manually upload it into your Marketo instance. Either way you’ll have amazing new templates in Marketo in a matter of minutes.

Knak templates are designed specifically for Marketo. Just edit it like you would any other template with the Marketo WYSIWYG editor.

No. Knak simply provides the code that Marketers need to create their emails. Once the template has been created in Knak, it is then brought into Marketo. From there, you use the Marketo editor, just like you would for any other email or landing page.

Marketo offers some nice templates at templates.marketo.com. Marketers can go bring these templates right into their instance. The challenge with these templates is that some of them require html knowledge to customize, and the landing page templates are not responsive. Knak’s templates are all fully responsive, and none of them require you to ever look at a single line of HTML code.

Yes. All of Knak’s Marketo landing page templates are coded for the guided landing page editor. This allows marketers to easily toggle sections on or off, and makes it as easy as possible to make a professional looking page that converts like crazy.

Eloqua

Easy. There are 2 options. Knak has a direct integration into Eloqua, where you can sync your Knak templates at the push of a button. If you don’t want to setup the Knak to Eloqua integration, you can always download your template from Knak and manually upload it into your Eloqua instance. Either way you’ll have amazing new templates in Marketo in a matter of minutes.

Knak templates are designed specifically for Marketo. Just edit it like you would any other template with the Eloqua protected editor.

No. Knak simply provides the code that Marketers need to create their emails. Once the template has been created in Knak, it is then brought into Eloqua. From there, you use the Eloqua editor, just like you would for any other email or landing page.

Eloqua does not have any landing page templates, and the email templates are old and dated and not optimized for lead generation best practices. Knak’s templates are all fully responsive, and none of them require you to ever look at a single line of HTML code.

Still need your question answered?

Contact support, we’ll be happy to help!

responsive@knak.io

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