Knak started

with a basic goal:

to make Marketers’ lives simpler.




We believe Marketers have a knack for marketing, and should be focusing on improving their messaging and strategy, not fiddling around with HTML or trying to become the next Nicole Merlin.

Knak is built by Marketers, for Marketers. Many ‘Marketing’ companies have overlooked the basics that Marketers require. Not anymore. Not at Knak. We know that it’s the small things that make the biggest impact and that emails and landing pages is where the rubber hits the road when it comes to Marketing Automation.

Our mission is to change the way Marketers work. In doing so we’ll make the Marketer more efficient, while improving the conversion rate of their campaigns and helping them stay on brand.

Oh, and we want to have a bit of fun doing it.

We have users
in 974 cities

Leadership Team

Pierce Ujjainwalla


A career marketer who has lived in the Marketing trenches on both the client and consulting side at companies like IBM, SAP, NVIDIA, Panasonic & Marketo. After working with hundreds of Marketers all over the world and creating far too many custom templates, he decided there had to be a better way. Pierce is a 4X Marketo champion, a Marketo Certified Expert and the Ottawa Marketo User Group leader. He is also the founder of Revenue Pulse.

Brendan Farnand

Chief Operations Officer

Brendan brings a wide range of experience to the Knak team. He’s worked with Cognos, a midsize business in the midst of hyper-growth, IBM, a multi-national organization, TITUS, a startup trying to make it big, and Trend Micro, a well-established business trying to reinvent itself. Throughout his marketing career, he has sought out opportunities to be directly involved in the full spectrum of modern marketing, from marketing analysis and go-to-market strategy, to asset creation and sales enablement, to demand generation and marketing operations. Brendan thrives in environments that leverage leading-edge marketing and sales technologies like Marketing Automation, Business Intelligence, and Customer Relationship Management.

Nicole Merlin

Email Ninja

Nicole pretty much wrote the book on email development. Credited with inventing the fluid hybrid method of email development, she is listed as one of the top 20 "Email Hacker & Developer Thought Leaders on Twitter" and is listed as one of Email on Acid's top 7 contributors to the email design community. She has previously worked as a Senior Digital Designer at BBDO, a freelance email consultant and an Email Engineer at Campaign Monitor.



Patrick Proulx

Head of Development

I love working for Knak. It’s a real pleasure working with other people who are passionate about their work and about creating something that is fun to use and solves a real problem for marketers.

At Knak, whether it’s to create a great new feature, improve our site’s performance, or enhance usability, we’re always pushing the envelope to create the best possible platform for our clients.

Jack Steele

Lead Template Developer

Hey I'm Jack! I have a passion for innovative development and great design, knak is able to create solutions for clients to combine the two with their powerful marketing tools. I love working with knak at the forefront of email and front-end development. We have an awesome team and are working together to make knak templating tools even more flexible and easy for customers to use.



Karim Balaa

UI/UX & Product designer

Hey! I’m Karim, I’m a UI/UX & Product designer with a passion for creating thoughtful digital experiences with a beautiful visual aesthetics.

At Knak, we’re always striving to create the best experience for our customers and help make their jobs easier and more efficient.

Joe Azzi

UI/UX & Graphic designer

Hey there! I’m Joe, an Ottawa Redblacks fan who does UI/UX and graphic design. I’m passionate about creating beautiful designs and optimizing user experience. I’ve been designing professional websites for various industries for over 10 years. I’ve been fortunate to work with many design agencies in Ottawa, and am very excited to be part of the Knak team.

When I’m not designing, you can find me at one of the many local taco restaurants.


Vanessa Griffiths

Marketing Manager

Vanessa was born and raised in Ottawa, Ontario. Having started out in public relations, she transitioned to digital marketing after seeing the way that technology could be leveraged to help companies meet their growth and revenue goals. As the Marketing Manager at Revenue Pulse and a newcomer to Marketo, Vanessa is one of the most frequent users of Knak. She is passionate about educating other marketers about Knak’s ability to save them time and money and is always looking for new ways to improve the platform.

Kelly Rigole

Executive Assistant

Whether it’s working in Operations, Sales, or Customer support, Kelly strives to assist with the efficiency of the Knak team so that our developers can be as effective as possible for our clients. Kelly’s background in event planning and the entertainment industry has given her an “all hands on deck” mentality which makes her ideal for a fast-growing startup like Knak. Kelly has also spent several years in a Marketing role for both B2C and B2B businesses. She has an understanding of what our clients strive to accomplish in their marketing campaigns and is thrilled to be part of a SaaS platform that is simplifying the lives of those Marketers.

Emalie Tavares

Finance Manager

Emalie has been Knak’s Finance Manager since it was founded in 2015. Prior to working at Knak, she was an administrative assistant at the Children’s Hospital of Eastern Ontario. Managing a department's finances and administrative needs at one of Canada’s busiest children’s hospitals for close to a decade has given Emalie the ability to think on her feet and keep things running smoothly for both staff and clients. In addition to working at Knak, Emalie is also the Finance Manager at Revenue Pulse.

Now that you’ve gotten to know us,

Get started today by creating your first Knak template on us, we think you’ll love it.